What is Lume?

The short answer: Lume “lights up the little known” in Tasmania.

Here’s the long answer…

Tasmania is a place of superb design, ideas, culture and travel. Lume is a print publication that focuses on these four areas and, with our signature quirky tone and knack for eye-catching imagery, we produce a quarterly street magazine that people hold onto beyond the typical first flick-through. We keep our readers guessing with content ranging from deep features and punchy how-tos, to travel destination walkthroughs and character Q&As.

This free publication is fuelled by the creatives at Foundry – meticulously pieced together by their team of widely-recognised designers, photographers and writers. Foundry is bent on educating creatives and Tasmanians on the future of design, ideas, business and culture, here in our beautiful island state. So Lume is a natural extension of this vision.

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Where to find lume

You will find Lume wherever people linger – in the hundreds of local businesses, eats venues, shops, arts haunts and educators we distribute to. Lume can also be found in a growing list of quality Tasmanian accommodation providers, including MACq 01 and the Henry Jones in Hobart and the Aldington in Launceston. Each quarter, 10,000 copies wing out across the state so that one can settle into your hands while you enjoy a relaxing latte at your favourite cafe somewhere. Oh, and did we mention that Lume is printed right here in Tassie? Yes it is.



Contribute to Lume

Tasmania is lush with creative personalities. Honestly, this island state of ours is brimming with talent, and Lume is a place for these people to be heard, seen and celebrated. So if you have a story idea, if you’re a photographer, illustrator or writer (with or without experience), we’d love to hear from you. Collaborations are our specialty!

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Advertise in Lume

Lume positions your brand where our loyal audience is most relaxed. With 10,000 copies distributed across the state, you can be assured your brand will benefit from statewide exposure at a grassroots level. We treat your brand with the same respect as the high quality images and reads that set Lume apart. Advertising placements are capped at 10 per issue, so your message will never get lost in the mix. Check out our media kit for advertising rates, and get in touch if you’d like to discuss how we can incorporate social media exposure and multi-ad arrangements to make your advertising spend work hard for you.

Download our Media Kit